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12 Feb 2017

Whether we admit it or not, we all want to be recognized for the work we do. Be it a casual “atta-boy” from your boss, encouragement from a friend, or even simply the sign of general interest from a new acquaintance, recognition feels good. In one form or another, organizations, too, seek accreditation because it keeps them moving forward.

Award Winning PR

In what I call “The Commenter Era,” everybody’s a critic. We review everything — the movie you just saw in theaters to the vegan taco truck down the street — the list doesn’t end. There’s no denying the power of the mobile influencer and businesses are right to appease them. I’ll argue, though, that efforts are perhaps better spent locking down third-party...